If Your Rental Were a Dating Profile, Would Tenants Swipe Right?
When it comes to leasing a rental property, first impressions matter more than ever.
If your rental were a dating profile, would it catch a tenant’s eye—or be swiped left in seconds?
In today’s competitive rental market, tenants scroll fast. Your listing photos, description, and price are judged almost instantly. And just like online dating, it’s not always the biggest or fanciest option that wins—it’s the one that presents itself best.
First Impressions Start With Presentation
Your listing photos are your rental’s profile picture.
Dark rooms, clutter, or blurry images can make even a great property look uninviting. Tenants want to imagine themselves living there, not trying to guess where the window is or how big the bedroom might be.
Good lighting, clean spaces, and clear photos dramatically improve enquiry levels and reduce rental vacancy time.
Your Description Matters More Than You Think
Many rental listings still rely on tired phrases like “neat and tidy” or “great location.” Unfortunately, these don’t tell tenants much.
A strong description focuses on:
- Comfort and functionality
- Lifestyle benefits
- Who the property is best suited for
Clear, engaging copy helps attract the right tenant, which often leads to faster leasing and longer tenancies.
Pricing: The Fastest Way to Lose Interest
Price is often the biggest deal-breaker.
Overpricing doesn’t position a property as premium—it usually signals that it’s out of step with the current market. The longer a property sits vacant, the more appealing competing listings become.
Correct pricing from day one is one of the most effective ways to minimise vacancy and protect your return.
Why Some Rentals Lease Faster Than Others
The properties that lease quickly usually share three things:
- Realistic, market-aligned pricing
- Strong presentation
- Clear, professional marketing
It’s rarely about spending more money—it’s about making smart, informed decisions based on current market conditions.
A Smart Time to Review Your Rental
As the year comes to a close, it’s a good opportunity for landlords to review how their property would perform if it were listed today.
Would it stand out online?
Would the price attract enquiry?
Would the presentation appeal to modern tenants?
Need an Honest Rental Review?
If you’d like professional property management advice on how your rental compares to others currently on the market, I’m happy to help.
A quick review of pricing, presentation, and marketing strategy can often prevent unnecessary vacancy and set your property up for a strong start to the new year.
Sometimes, all it takes is a better profile to find the right match.